Corporate website and catalogue redesign for SH Medical

SH Medical, a company in the healthcare sector, identified the need to update its digital presence with a corporate website that integrated a powerful, agile product catalogue. The goal was to improve the user experience, guarantee easy access to information and give the platform a solid base for future extensions.

With this purpose, Artimedia was tasked with designing and developing a custom web application, combining an intuitive CMS with Laravel technology to guarantee flexibility and efficient maintenance, and a responsive design that ensured an optimal experience on any device.

What was the challenge?

SH Medical needed a modern digital platform that combined an attractive corporate presence with an accessible, secure product ecosystem for different types of users.

Develop a custom CMS capable of managing and updating content and catalogues easily and quickly.
Responsive design that ensured optimal usability on mobile devices, tablets and computers.
Creation of a private area with access restricted by sector, with information adapted and limited according to the user.
SEO optimisation from the development stage to facilitate indexing and improve organic visibility.
Implement an in-house tracking system to monitor user interaction within the private area, given the limitations of Google Analytics in restricted-access spaces.

What was the process?

Analysis and planning

An exhaustive study of the professional and technological requirements was carried out to define the functionality, infrastructure and data architecture needed.
Graphic design and UX

Wireframes and a visual design aligned with SH Medical’s corporate image were created, prioritising easy navigation and content accessibility.
Frontend and backend development

The public part of the website and the private area were programmed using Laravel and PHP, ensuring integration with MySQL databases and a scalable architecture for future developments.
Custom CMS creation

A management system was incorporated that allows the SH Medical team to manage content, products and multimedia material without technical complexity.
Implementation of the private area by sector

Segmented access was configured according to user type, with adapted landing pages that include multimedia resources, documents and webinars, guaranteeing the protection of the information.
Testing, optimisation and launch

Exhaustive functionality, performance and SEO optimisation tests were carried out, as well as final adjustments to ensure quality and compatibility across browsers and devices.

Results

The project has given SH Medical a robust, modern digital platform that notably improves communication with its users and facilitates the internal management of materials and the catalogue.

Significant improvement in navigability and user experience, with faster access and consistent display on all types of devices.
Increased capacity for SH Medical to update content autonomously thanks to the custom CMS.
Secure private area segmented by sector, facilitating the distribution of specific content and specialised training.
Solid, scalable base for future features and integrations.
Platform ready for SEO policies and content optimisation that help maintain and improve online visibility.